Zoe Allgaier — Resume

Nov 2023 — Present

Designer II

Utah Valley University

Designed + scaled brand system for UVU's first comprehensive fundraising campaign across 902+ projects — contributing to $254M raised
Led UX redesign of donor-facing giving pages, increasing engagement rate to 96.2% (+59.5%) through mobile optimization, A/B testing, and reduced steps-to-donate
Drove 147% increase in online reach through redesigned campaign assets and improved UX across web, email, and digital platforms
Grew newsletter CTR by 454% (1.3% → 7.2%) through iterative design and audience-informed layout improvements

Apr — Nov 2023

Elysium Black Diamond

Built end-to-end brand identity, e-commerce infrastructure and content system from scratch
Sole designer across two Shopify storefronts, email automations, packaging, and product photography
Scaled ElysiumBlack.com to $300K revenue and ElysiumHope.com to $10K+ monthly through integrated web, email, and social strategy
Grew combined social presence to 80K+ followers through a self-built content system of 500+ assets

Mar — Dec 2022

HIPOWER Systems

Led design initiatives and overall content strategy, translating technical information into clear user-facing messaging
Grew LinkedIn following to 6,000+ through cross-platform social media campaigns
Produced print collateral, internal communications, and hiring initiative materials

Jan 2018 — Aug 2021

Any Hour Services

Oversaw weekly development of long-form DIY content, "ride along" videos, and social content to an audience of 27K across social platforms
Increased YouTube audience by 60%
Executed innovative short-form strategy with Instagram TV, using existing content to reduce production cost