UVU EverGREEN Campaign

Overview

EverGREEN was UVU's first campaign, which meant it had to feel serious to a $10M donor and alive across 902+ projects. I joined as a Designer I with two years left and designed the campaign's websites, events, proposals, and newsletter.

Partnering with the UVU SMARTLab, I A/B tested designs, which gave me the data I needed to connect with donors more deeply.