UVU EverGREEN Campaign
Designer II · $254M raised
EverGREEN was UVU's first fundraising campaign; which meant it had to feel approachable to a first-year student, serious to a $10M donor, and alive across 902+ projects. I led design across brand, web, events, proposals and the newsletter.
EverGREEN had to translate cleanly between motion, web, and print. Partnering with the UVU SMARTLab, we A/B tested websites and marketing collateral, which provided the data we needed to connect with our donors more deeply.
EverGREEN raised $254,397,788. Newsletter click-throughs went from 1.3% to 7.2%. Giving-page engagement climbed to 96%. Online giving rose 147%. EverGREEN became something donors recognized and trusted.
