HIPOWER Systems
Graphic Designer
HIPOWER Systems builds generators for construction, city infrastructure, and emergency response. The challenge: a product that's deeply technical, but the people who use it aren't engineers. To close the gap, I worked closely with the Director of Marketing and the engineering team to craft informative manuals, social campaigns, and digital/print collateral.
LinkedIn grew to 6,000+ followers through my cross-platform strategy, and I designed 10+ technical manuals – turning dense engineering documentation into useful references for the people who need them.
