UCCU Stadium Grand Opening
Designer I
For fifteen years, UVU soccer had tenacity and not much else. The UCCU Stadium (a $28.5M donor gift) was the answer. As design lead, I shaped the visuals that unveiled it. To reflect the grit of UVU's soccer players, and emphasize the dynamic nature of soccer, I used texture and motion throughout the visual identity.
The brand suite I designed framed the unveiling of a stadium 70M cars pass every year. University leaders, donors, and community turned out to mark a $28.5M gift, the largest in UVU history. The women's team christened it days later against rival Utah, on ESPN+.
